New Aveda store, located in the International Finance Center Mall in Shanghai.
BKA has partnered with Aveda for the design of its global stores. As visioners, – along with the Aveda team's creative direction– we dived into a thorough research/design process to create a new architectural language for the brand that could exhibit the artistry and green chemistry within their story.
Just like Aveda, we understand the process to be as important as the final product. Through the crafting of this vision, we engaged with new technologies like 3D printing, Bio-concrete casting, and the integration of recyclable materials. Custom fixtures such as pedestals, shelves, community table, launch pad, scalp diagnostic pod, and heritage library hold a unique design signature intrinsic to the brand.
