The goal was to design a new space that embodied Ford’s image and brand, while improving efficiency. The first step was to study the company’s day-to-day operations, analyzing the core functions of the business and where improvements were needed. Custom furniture and display systems and furnishings were designed to streamline office tasks while simultaneously defining an attractive and compelling space in which to house (and in some cases, hide) the new tools of the trade. The office circulation was laid out to suggest new ways to traverse it; strong color was incorporated as part of the office’s organizational strategy and developed into a brand image.
