As part of a brand wide reinvention and revitalization a new retail concept was developed in conjunction with the client’s creative team. The concept’s materials and details reference some of the brands heritage while the merchandising plan encourages the customers movement through the space, offering both intimate and open areas, while taking cues from residential furniture arrangements. Men’s and women’s merchandise is displayed on adjustable screens that incorporate mirrors and lighting, while large expanses of surface textures are punctuated with focal walls of recessed internally lit shelves. The store front window incorporates an embedded vitrine highlighting key products while still allowing views into the store. Materials include Silver gray travertine, walnut, polished chrome while fabric insets on merchandising screens can be changed out seasonally.