Occupying a highly visible glass corner the concept is to make a store that actively engages with the vibrant street activity of Madison avenue, a core tenet of the DKNY brand. The ground floor is dominated by the dramatic stair that occupies the three story atrium. A three story mirror wall flanks the stair simultaneously reflecting the street and the customers thus creating an energetic effect. A café on the second floor is a helpful draw to encourage customers to shop upstairs while full height open windows continue the visual attachment to the street.
Polished concrete floor thought-out with natural oak and polished chrome accents provide a neutral yet sophisticated background for the colorful clothing and accessories.